The 15 Minute Marketer: Done Is Better Than Perfect wortechnologies.com Marketing Information

THE 15 MINUTE MARKETER: DONE IS BETTER THAN PERFECT

When it comes to my work, I'm a perfectionist. I'm guessing you have that tendency, too. Although that's a useful trait in some circumstances, when it comes to marketing "stuff" -- things like articles, blog posts, programs and products -- wanting everything to be exactly "right" prevents us from taking that final essential step: releasing our work out into the world.

The title of this article -- an oft repeated direct quote from my first marketing coach -- has become one of my most important "marketing mantras". Let's face it -- if we don't let go of whatever we're creating and put it out there, our potential ideal customers won't ever see it, read it, hear it or experience it. If they don't, they'll never know how we can help them, and they won't BECOME our happy -- and paying -- customers.

So here's this week's "15 Minute Marketer" call to action: Spend 15 minutes a day reviewing what you have created, are creating or want to create. Pay attention to your self-talk as you do this. Notice whatever excuses or justifications you're telling yourself as to why you have not put this out into the world. Start substituting "DONE IS BETTER THAN PERFECT" in your mind. Say it over and over again -- make it your motto for the week!

Then, choose ONE thing to do -- an article, a blog post, a phone call. Whatever it is, commit to 'setting it free'. If there are some minor adjustments, give yourself a short time limit (perhaps one more hour of editing), and then take a deep breath and put it out there! Publish it, post it, make the phone call.

To borrow a great marketing phrase: JUST DO IT!

"The more you do, the more you are." ~ Angie Papadakis

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This is a reprint from Nancy Gerber's free weekly article series, "The 15 Minute Marketer". Subscribe at http://www.marketingmambo.com and gain access to additonal marketing tools, information and resources.

About the Author
For over 30 years Nancy Gerber, “YOUR Connection Magician”, has coached and educated thousands of people worldwide on how to improve their communication and deepen their relationships with others -- and themselves.

An expert communicator and relationship builder, Nancy’s an internationally published writer and popular speaker who has given presentations on three continents. A Certified Teleconference Leader, she’s facilitated hundreds of learning programs over the telephone for thousands of people from all around the world. She’s conducted and recorded over 100 interviews with subject matter experts and well known business leaders throughout North America.

A Professional Certified Coach since 1999, Nancy is President of SteppingStones, the Coaching and LifeSkills Education company she founded more than 10 years ago.

Nancy specializes in showing us how, in this age of increasingly impersonal electronic communication, we can IMMEDIATELY deepen our human connections and build more successful relationships with ourselves, the people around us and our larger community.

Sign up for Nancy’s popular FREE e-zine Thoughts For A Thursday (which has been published weekly since February 2001). Learn more about her learning tools, programs and services at http://www.sstones.com Nancy Gerber may be contacted at http://www.sstones.com. Click here to view more articles by Nancy Gerber.