Using Email to Grow Your Business wortechnologies.com Marketing Information

Is email marketing a thing of the past? With all the "spamming" out there, will people still open your emails? The answer is an empathic yes! But how can you assure your emails get opened instead of blocked?

Email marketing is different than it use to be. Spamming has changed the way small business owners use email. However, email is still a very successful marketing tool. Following the suggestions below will help give you new ways to implement an email marketing plan.

Get Your Subscribers to Whitelist You
"ISPs are getting ever pickier about what email they'll allow through to their customers. The most reliable way to make sure your email gets to your subscribers is to ask your subscribers to "whitelist" you. Many people won't know what whitelisting is, so here's a list of instructions you can share with them." - Terri Zwierzynski

Go Green
"Before you send out your next flyer or brochure or direct marketing campaign, think 'green,'" says Kathy Gulrich. Instead of using paper, consider using your email signature to get your marketing message to your customers and clients. You'll not only help save the planet - you'll save a great deal of money, as well." How can you turn your email signature into product sales? Just follow the 7-Step Checklist in Kathy Gulrich's article.

Point Them to Your Blog
"It's very difficult to make the first sale on the internet. That's why it's important to capture their contact information before they leave your site. Once you have this, you can continue to build the relationship through direct marketing. An easy way to do this without seeming to flood their email inbox is with a blog. After posting information on your blog, send out a notice to your subscribers with a link to the blog post. Once they begin to trust the information you provide, they are better positioned to buy what you are selling. The bulk of my sales with a higher priced product are the result of using this cycling technique." - Digital Info Diva

Train Them to Open Your Emails
"In order to train people to open your emails, you must develop a relationship with them," suggests Lisa Preston . "I have found that the best way to do this is to offer valuable content in a brief, personal manner. Most people have their finger poised to "delete" while reading email. If they know your message will be helpful and won't take ten minutes to wade through, they're more likely to open it. If your message has a personal flavor, you're enhancing that online relationship and increasing trust." Learn more about Insider Secrets to Follow Up Marketing Fortunes.

Write Your Way to Email Success
"Web copywriting is different than writing copy for emails. When you write copy for your email campaigns, keep in mind that you have just a few seconds to make a favorable impression. The subject line is like the headline of an ad. If your prospect says,"SO WHAT" they won't keep reading your copy. Also write your email copy like you're emailing a friend, tell a story and get to the point quickly. Long copy does work for emails. You just have to keep it moving and interesting." - Allan Katz

Two Must-Have Ingredients That Get Results
"Assuming you're sending a well written e-mail to your specific and clearly defined target market, it isn't enough to simply tell your readers all about your great new product or service. It's absolutely vital that you MAKE A SPECIFIC OFFER AND tell them what actions to take (call for more info, click here to order, register for the teleclass) in order to get that item. There also must be a compelling reason for them to act right away; so, in addition to making an offer, your key ingredient is to include a deadline. A deadline can be time oriented -- "This offer expires in 24 hours." It can be based on scarcity -- '$50 off for the first 10 people who respond' or 'Only 5 more packages left.' And, in order to truly be effective, you must stick to your deadline as stated to show your audience that you can be counted on to keep your word." - Nancy Gerber

Building relationships with your clients will help ensure that your email marketing is successful. Make an impression that your business has more to offer than any other on the market.

About the Author
Luanna is a Virtual Assistant and Staff Editor for IdeaMarketers. She helps small business owners save their precious time by taking care of the basic needs they have to keep their businesses up and running. Luanna Rodham may be contacted at http://www.ideamarketers.com/experts/email_marketing.cfm. Click here to view more articles by Luanna Rodham.