SEO Power-Linking Secrets Part I
Matthew Wood
In the cutthroat Search Engine Optimization jungle, a little insight and planning pays enormous dividends in rankings, page rank, and the high quality traffic that they can whisk to your site. Here's all you need to know to rank number one in Google for the majority of keywords in just a few lessons.
The most basic unit of online information and traffic control is the link. It consists of an address and anchor text. The URL web address is within quotes.
The URL should be doing triple duty as an address, search phrase (detailed keyword), qualifying potential clients. This has the added benefits of reducing server resources such as bandwidth and improving your site's Google Quality Score, which helps with your Search Engine Results Page (SERPs) rankings.
Ranking number one in the SERPS is nice, but old school SEO wasted it with gobbledygook that was meaningless from a sales perspective.
Nobody clicks a link without being sold on some benefit(s) of taking that action. We're going to fix that using the title meta tag to give your SERP ad a compelling headline that draws the reader's eye and pre-sells the click.
If you need instant search engine visibility you'll use Pay Per Click advertising, which is the sawed-off version of what we've discussed so far. Even if you never place the ad, they're very rewarding to write because the format requires brevity. This frugal approach leads naturally into writing layered, promise-based sales copy aimed at three or more types of prospects.
On your web site's pages, the description meta tag provides the brief benefits summary that provides the key reasons why the reader will lose out if he or she doesn't visit your site. These reasons must be reader-oriented to get the click and retain the reader once he or she is at your site. The reader could care less about anything other than his or her loneliness or pet's latest toy (pet store), halitosis, receding hairline, acne, etc.
Marketing and posturing mean nothing to a prospect that's motivated to buy right now. Every word, including your page's underlying code, should ideally be selling your site to choice prospects and the search engines, in that order. Search engines are getting smarter all the time, and they punish anything that they perceive as not being user-oriented.
Clicking on the View, then Source buttons will display a page's HTML code. It's a text document that you can save in any text editor. Up near the top is the body tag. The title and description tags go below it, within the head of the document. Don't worry if all of this is a foreign language to you at this point. The important thing is being able to get a rough idea how a competitor set things up so you can use it against him if you choose.
Odds are, if your competition's SERPS results don't read easily, you won't have much trouble beating him out of the number one slot that commands around 65 percent or more of the traffic for that search phrase and forcing him to try to catch up.
Next week we'll look in detail at the frugal and brutally effective link-building techniques that you can quickly and easily do yourself while others are hung up on the outdated concept that link-building is tedious and time-consuming, best left to highly paid experts.
About the Author
Matthew Wood is a Search Engine Optimization and business building consultant. He writes jingles, ad copy, press releases, articles, and social media content designed to maximize your return on investment.
Matthew Wood may be contacted at http://hubpages.com/hub/How-I-Quickly-Find-Lucrative-Keywords-Using-Free-Tools.
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Reprinted with Permission from IdeaMarketers.com