The AutoResponder High 5
Brian Rooney
If you've been around Internet Marketing for any length of time, you've run across the term "AutoResponders" before. if you're not quite sure what AutoResponders are, here's a brief summary:
AutoResponders are like having your own personal assistant dedicated solely to making sure your sales messages, training, and updates get out to the right people at the right time. AutoResponders are a tool used by top Internet Marketers to build, manage, and profit from their own contact lists.
AutoResponders can range from basic "away" or "vacation" responses to full-featured lead generation and contact management complete with sequential follow-up messages and broadcast scheduling.
This article focuses on the more robust follow-up AutoResponders designed to help with lead generation and contact management.
Here is a list of what I call my AutoResponder High 5. The Top 5 Reasons To Use An AutoResponder In Your Internet Marketing:
1) Convert Visitors To Customers. Once you get people to visit your web site, all it takes is a single click of their mouse and that visitor is gone (taking their credit card with them). Top Internet Marketers know that by adding an AutoResponder subscription form to their web site and offering valuable information such as a free report they can convert those web site visitors in to valuable targeted prospects. They can then follow up and sell to these targeted prospects over and over again.
2) Time Savings. As your Internet Marketing begins to build up momentum, your list of contacts begins to grow. Managing a growing list by hand, using a spreadsheet, or a notepad file can become time consuming and very inefficient. As your list grows, it becomes more and more difficult to remember who has received what information, who you should be following up with, and which letter you should be sending them. AutoResponders help you manage your entire list and even multiple lists simultaneously. Now, instead of spending time managing lists by hand, your AutoResponder can handle that task for you and allow you to focus on more productive activities like generating more leads and closing more sales!
3) Improved Cash Flow. When you build a highly targeted list of prospects, you are able to more consistently predict sales projections. A list of prospects that has requested information from you and feels comfortable with you is many times more likely to do business with you again. By creating, finding, or endorsing new products and services to your lists, you are able to generate more frequent sales.
4) Build Credibility. Even with the global reach of the Internet, people still like to business with people they feel they know and can trust. By effectively using AutoResponders, you keep your name, your message, and your information in front of your prospects on a regular basis.
5) Increase Productivity. Once your AutoResponder is set up with your follow-up messages, it can work for you 24 hours a day, 7 days a week. Even while you are asleep, your AutoResponder can be generating new leads and following up with targeted prospects. AutoResponders are the "secret" behind the idea of "Making Money While You Sleep". And since most AutoResponders can be subscribed to for just pennies per day, it makes solid financial sense. Try hiring humans to do that work 24 hours a day, 7 days a week, 365 days a year for pennies!
About the Author
Brian Rooney is the co-founder of TrafficWave.net LLC. TrafficWave.net provides Email Marketing tools such as AutoResponders and AdTracking services to thousands of clients worldwide. Visit Brian's Email Marketing Blog at brianrooneyonline.blogspot.com
Brian Rooney may be contacted at http://www.trafficwave.net/.
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Reprinted with Permission from IdeaMarketers.com